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18, 19, 20 October 2021: Digital Week - round tables

21 October 2021: Live Conference


In 2018, PUB launched Orbit, its first conference dedicated to sustainability in the communication and marketing industry. The following year we approached the theme Change on its every aspect. In 2020 PUB put Transparency at the core of the conference. And after a year full of challenges, lockdowns and transformations we decided to make Human First the centre of our fourth edition

There is no sustainability without humanity. How we can go further, how we can do better? As a professional media we are committed to understand with you – advertisers, agencies, media, marketers, students and education specialists – on how to make some approach, behaviour and attitude changes. 

Like last year this edition is going to be different… in a good way. One week, 3 digital days with very interesting live streaming round tables (1 in French, 1 in Dutch, followed each day by Q&A sessions) animated by some familiar faces and a big finale with a live conference day where our experts will share with you their experiences, initiatives and cases stories. 

Join us online on the 18th, 19th, 20th October 2021 and in person on the 21st to close the week with a lot of good tips and surprises.  Life’s going back to normal, so are we!

 

This event is powered by

 


 with the support of Ikea, NRJ Group and Fairtrade Belgium

Details

Start: 18 October 2021
00:00
End: 21 October 2021
21:00
PUB

Online event

Conference Speakers

Isabel Verstraete

The Care Principles
Isabel Verstraete
  • Isabel Verstraete

    Isabel Verstraete began her career in advertising and marketing, working in France, the Netherlands and her native Belgium. She worked both on the corporate  and on the advertising agencies sides.

    Her biggest motivation in her work has always been to help brands stay relevant.

    In 2011, she founded her own strategy consultancy agency and developed the i-scan: a repositioning methodology successfully applied to dozens of companies from SMEs to multinationals.

    During the first lockdown, she started working on The C A R E Principles. A new vision and methodology on how future-proof companies should inject care into everything they do. The book: 'Does your brand care?' was published in March 2021 by Lannoo Campus.

    The web platform The Care Principles aims to become a platform of strategic inspiration and education with a focus on 'positive change'. The web platform provides inspiration through, among other things, a video podcast in which Isabel hosts business talks with companies that show that caring for something or someone can lead to great business successes.

    A Care Scan has since been developed as an easy-to-use online tool that gives companies a clear and accurate indication of how well they score on the C A R E Principles.

    As a keynote speaker and business mentor, Isabel helps companies understand how to prepare for a sustainable and successful future.

    Since 2019, she is also the chairwoman of FAM: the Female Association of Marketing, a hub within the Belgian Marketing Association.



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Jonathan Kubben

Mom I'm Fine
Jonathan Kubben
  • Jonathan Kubben

    Passionate about experiences, Jonathan constantly seeks adventure. From living with indigenous people in Amazonia, to climbing a 6000 meter high mountain, or working as a miner in Bolivia, this Instagram influencer shares his stories and explains how he overcame the obstacles he had to face to create his inspiring concept.In 2019 Jonathan decided to create an international agency of influencers, where he leads and directs campaigns for brands, events and governments.As an international digital marketing specialist, Jonathan explains how influencer marketing works by giving conferences around the world.MOM I’M FINE®is a movement based on 2 main values: «DARING AND CARING»

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Benoît Vancauwenberghe

20Something
Benoît Vancauwenberghe
  • Benoît Vancauwenberghe

    Founder and creative director of Brussels-based agency 20Something, Benoit is also a TV and Radio presenter. A versatile and relentless creative being, Benoit is a blazing fire of ideas and insights, and one of the few specialists in the newer generations.

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Piet Colruyt

Impact House
Piet Colruyt
  • Piet Colruyt

    A personal growth training in his family company Colruyt and the book ‘How to Change the World?’ of David Bornstein were key milestones in the life and career of Piet Colruyt. He realized he could and wanted to put his background and experience at the service of social entrepreneurs who combined the best of both worlds: a healthy business model and societal impact. Apart from an entrepreneur, Piet is foremost the impact investor who fully believes you really can reconcile the three P’s: people, planet and profit.



    The Impact House is a dynamic hub dedicated to changemakers, people eager to tackle pressing social and environmental challenges through entrepreneurship. It’s a meeting point for everyone who dares to question the status quo and pursues a durable societal impact.

    The Impact House is built on the conviction that the biggest societal impact can be created when non-profit and for-profit strengthen each other. The time has come to leave behind the traditional distinction between social and economic. We should evolve to a model where these worlds reach out with the common goal to shape a better future.  We believe business should be a force for positive social and environmental innovation. If we work together on all levels and think long term, we can achieve sustainable impact.

    In the Impact House social entrepreneurs, supporting organizations, impact investors, inclusive corporates and civil society come together. It’s a place where people are inspired, new collaborations grow and innovative solutions are co-created. It’s a small but ambitious co-working, meeting and event space with positive societal impact at its core.

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Britt Buseyne

@sustainabrittly / Journalist
Britt Buseyne
  • Britt Buseyne

    Britt is a freelance journalist, content and podcast maker on sustainable entrepreneurship. Every two weeks in her podcast Sustainababbels, she talks to impact entrepreneurs about their challenges, solutions and vision for the future. Last year, Sustainababbels was among the top 20 Belgian podcasts on entrepreneurship. On her Instagram account @sustainabrittly she shares the episodes with more than 2800 followers. As a freelance journalist, Britt also writes about sustainable business, including a weekly news column in Trends Magazine.

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Kim Beyns & Christian De La Villehuchet

Ngroup & Havas Belgium
Kim Beyns & Christian De La Villehuchet
  • Kim Beyns & Christian De La Villehuchet

    Kim Beyns, 

    COO NGroup

    Passionated by radio and media, Kim Beyns joined NGroup (Nostalgie, Nostalgie+, NRJ, Chérie) in 2012 as Marketing Director, before being appointed COO in 2019.

    Prior to that, he supervised the Crea Lab of IP Radio (RTL Belgium) for 10 years and managed a jingle production studio as a sideline.

    Kim gratuated from IHECS and is an experienced marketer in the radio world.

    Amongst his awards, he won a prestigious Golden Effie in 2015 for the communication strategy of Nostalgie and was named Marketing Personality of the Year in 2019 at the Trends Sales and Marketing Awards.


    Christian de La Villehuchet,

    Chief Integration and Acquisition Officer Havas Group

    Chief Executive Officer Havas Belgium

    Director of the Havas Global Creative Council 

    Member of Havas Group Executive Committee


    A graduate of HEC, Christian de la Villehuchet joined the world of advertising in 1991 at WCRS, considered then as one of the greatest British creative agencies. 

    He joined Havas (Euro RSCG at the time) in 1993, where he held various international positions, including managing international budgets and the group's development in Europe. 


    In 2002, he became CEO of Euro RSCG Belgium, in 2007 CEO of Euro RSCG Benelux and in 2010 CEO of Havas Creative Group Europe. 

    In 2012, he led the acquisition of the digital agency Boondoggle in Belgium, doubling the group's revenues in Belgium and generating over 60% of its revenues from new media. 

    In November 2014 Christian was named French CEO of the Year by the magazine Avenue Montaigne, under the patronage of the French Ambassador

    In 2016, he became Chief Integration Officer of the Havas Group with the mission of transforming the group's organisation between the media and creative divisions to respond in a more integrated way to the transformations of the communication market and the new needs of advertisers. 

    In 2017, Christian was also given dual responsibility for Havas Group acquisitions and integration within Vivendi. While retaining operational responsibility as CEO of Belgium where he resides.

    He is also a member of the board of the French-Belgian Chamber of Commerce, the European Association of Communication Agencies (EACA) and various associations in Belgium.




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Digital Week Speakers

Each day from Monday 18 October to Wednesday 20 October 2021, PUB will host round tables (one in French, one in Dutch). 

Anne-Clotilde Picot (Ikea)

Moderator - 18.10.21
Anne-Clotilde Picot (Ikea)
  • Anne-Clotilde Picot (Ikea)

    For Anne-Clotilde Picot, business development & transformation manager at Ikea, sustainability is all about seeing things as they are " with all their beauty but also their imperfection. To be fully transparent, we must abandon the idea that we are the best at what we do. We must dare to accept this vulnerability."

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Douchka Van Olphen (Fairtrade)

18.10.21
Douchka Van Olphen (Fairtrade)
  • Douchka Van Olphen (Fairtrade)

    Since 4 years, Douchka is the Communication & Mobilisation Manager of Faitrade Belgium. She also has the pleasure of sharing her knowledge with the students of "Haute Ecole de la Province de Namur" as Social Marketing teacher.  For the last 11 years, Douchka is evolving in the associative sector. Before Fairtrade Belgium, she was Communication Responsible @Oxfam and Communication Director @IEW. 

    She studied Political Sciences (International Politics) but Douchka owes her marketing et communication experience to her multiple years in advertising agencies after her studies. 

    Dutch by birth and born in France, Douchka has a passion for literature. She is also the author of two novels published by Academia and an 'Opuscule' (short story) published by Lamiroy. Dushka is also lucky enough to be a member of the reading committee of the Tetras Lyre publishing house.

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Lisa Von Beust (Auxipress)

18.10.21
Lisa Von Beust (Auxipress)
  • Lisa Von Beust (Auxipress)

    After a Business master at KUL, Lisa started her career at Auxipress as Media & Data Analyst. Passionated by marketing & communication, she joined the department in 2019 right before she took its lead. Now Marketing & Communication Manager, Lisa is putting her energy to develop Auxipress reputation on the market in order to help companies develop their brands power thanks to a mix of human expertise and data & media analysis. 

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Liesbeth Dillen (YINUNITED)

Moderator: 18.10.21
Liesbeth Dillen (YINUNITED)
  • Liesbeth Dillen (YINUNITED)


    From helping IKEA grow globally for 20+ years, training as IKEA country-CEO, to creating her
    Own leadership company SHE works with wo-men, Liesbeth has a track record of pioneering
    female-led strategies ahead of their time. At IKEA she launched strategies for
    female customer centricity already in 2001. Her focus is business with a People and Planet Positive thinking.

    She’s an inspirational keynote speaker, leadership and business coach.
    She’s put her strong vision and expertise to work for international giants including Disney, Danone, Red Cross, IKEA, Rio Tinto, Astra Zeneca.

    Recently she launched YIN United with Emily Rammant to spark getting better at innovating in daily reality and being inclusive, putting human first.
    With a focus on the marketing and communication industry you’ll see among their clients Creative Belgium, IKEA, Voka, Flanders DC, VRT, Famous Grey, Altavia Act, Dallas Antwerp, Boondoggle, Hoet-Hoet, LDV and more.


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Catherine Castille (Bonka Circus)

18.10.21
Catherine Castille (Bonka Circus)
  • Catherine Castille (Bonka Circus)

    Catherine Castille is managing director of Bonka Circus, a purpose driven communication agency working for positive changemakers in the profit and non profit sector.

    With strategically clever ideas Bonka Circus generates behavioural change to accelerate positive change. 

    Catherine has a proven track record in media and communication in different positions always with a focus on people and sustainability.

     

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Tine Ryssaert

18.10.21
Tine Ryssaert
  • Tine Ryssaert


    Tine Ryssaert is an experienced marketer with an absolute passion for purpose and entrepreneurship. As Sustainability for Growth Director at Danone (Essential Dairy & Plantbased) Belgium, she is determined in integrating sustainability into the brand missions, so sustainability does not has to come 'on top' but is deeply rooted in brand DNAs - enabling brands  to evolve from storytelling to storydoing in the most authentic way. Generating socially relevant and business impact is what drives Tine, for Danone, and other entrepreneurial projects in her scope.

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Christophe Koninckx (Springtime)

Moderator: 19.10.21
Christophe Koninckx (Springtime)
  • Christophe Koninckx (Springtime)

    With a Master in media & information, Christophe has been involved in the communication of projects related to sustainable development since the early 2000s. Contributing to a sustainable planet has become a priority for him, since the birth of his four children.

     

    The food and mobility sectors are his favorite fields, to which are added energy and waste treatment, in the logic of transition and economy of sharing, functionality and circularity.

     

    CEO of Springtime, Christophe is founder and partner of the European network of sustainable communication agencies, "Do not smile". He is also co-founder and organizer of the Entrepreneurship & Transition event.

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Fred Dorsimont (Behaven)

19.10.21
Fred Dorsimont (Behaven)
  • Fred Dorsimont (Behaven)

    Fred specialises in behaviour change. With 15 years experience in communication, he has led the development of strategies and campaigns at national and international level. In addition to an Excellence Diploma from the prestigious IPA, Fred is certified in behavioural science from Stanford University, University College London and Warwick Business School.

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Hervé De Clerck (AdForum)

19.10.21
Hervé De Clerck (AdForum)
  • Hervé De Clerck (AdForum)

    Hervé’s title is Dream Leader of ACT Responsible, a non profit initiative whose aim is to Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

    He is also founder of Maydream, the company producing AdForum.com, one of the world's most visited advertising resource where brands meet agencies, and Epica awards, the global creative prize judged by journalists.

    He is Vice President of IAA- International Advertising Association.

    Hervé is an experienced  marketing and advertising practicioner with experiences as CEO of Advertiser, Research, Agency and Media companies. 

    Hervé, French, graduated from ISC in Paris and Harvard Business School, Boston.


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Thierry Cattoir (Remarkable)

Moderator: 19.10.21
Thierry Cattoir (Remarkable)
  • Thierry Cattoir (Remarkable)

    Thierry Cattoir, Branding Architect, trademark and design attorney, honorary judge in commercial affairs and founder of Remarkable Europe, a consulting agency that has been active in Brand Strategy, Development, Change, and Protection for over thirty years.

    With Remarkable he was at the forefront of the most important brand changes in Belgium (Arvesta, Belfius, Fluxys, KBC, Lotus, Unizo, Umicore and many others).

    Thierry studied Applied Economic Sciences, has an MBA in Marketing at Vlerick Management School and a Manama in Export Management at EHSAL.

    As Master Marketer and former president of STIMA (25 years active board member) he also gives guest lectures and is the founder of the Vlerick Brand Management Center.

    Publications: ‘The Core Brand’ (2004) and ‘Brand Change’(2020).

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Dorien Janssens (Too Good To Go)

19.10.21
Dorien Janssens (Too Good To Go)
  • Dorien Janssens (Too Good To Go)

    Dorien Janssens is PR Specialist at Too Good To Go België. She has 4,5 years of public relations experience. Before working with Too Good to Go, she was working at PR agency LEWIS.

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Wim Vermeulen (Bubka)

19.10.21
Wim Vermeulen (Bubka)
  • Wim Vermeulen (Bubka)

    Wim is the Director of Strategy and Sustainability at Bubka. He has a strong background both in the digital and traditional advertising industry. The creative agencies he worked at, the startups he was involved in and the international digital agencies he headed give him solid experience in Digital Transformation and Brand Innovation.

     

    He is a Lecturer at the Solvay Business School and an international keynote speaker.

     

    He is also a master in both Political and Communication Science and studied management and marketing strategy at Cambridge and Oxford University. Recently he studied Corporate Sustainability at the London Business School.


    Marketing for the Mad (Wo)Men of Tomorrow is his first book. His second book, De Duurzame Belg, was published in September 2020. The world premiere of his documentary 'The Decade of Action' took place in December 2020. 

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Nathalie Erdmanis (AG Insurance)

Moderator: 20.10.21
Nathalie Erdmanis (AG Insurance)
  • Nathalie Erdmanis (AG Insurance)

    « Nathalie has a strong experience in Marketing, Communication, Branding, Reputation, and Sustainability. 

    She has been working in different sectors (FMCG, Insurance, Telco, Airlines) and mainly for A-brands: Danone, Spa Waters, McDonald’s, Orange, Brussels Airlines… 

    Today she is working at AG Insurance, as Director of Sustainability and as Director of Strategic Marketing, Branding & Data Insights Analytics.

    She is active as member in different Strategic Boards, and jury member in key marketing & advertising associations.”

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Olivier Simonis (Qualifio)

20.10.21
Olivier Simonis (Qualifio)
  • Olivier Simonis (Qualifio)

    "Olivier Simonis is the co-founder of Qualifio, one of the most innovative Belgian MarTech SaaS companies. Specialised in interactive marketing and data collection, Qualifio is based in Louvain-la-Neuve, with offices in Paris, Madrid and Amsterdam. Olivier has also co-founded 87seconds, a leading video agency, and is a business angel for various other companies including Javry and Smartbeam.

    Before founding Qualifio, Olivier worked in the media sector for Rossel and in the world of consulting for PwC."

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Marc Vossen (NGroup)

20.10.21
Marc Vossen (NGroup)
  • Marc Vossen (NGroup)

    Passionate about radio since the age of 8, Marc Vossen has been intensely involved in the development of radio in Belgium since the appearance of free radio stations in 1978, notably in Louvain-la-Neuve. He began his professional career at Radio Contact in 1980, then, after working at Radio Monte-Carlo, FM Le Soir and SIS, he created Nostalgie and Chérie Fm in the French-speaking Community before joining RTBF to create Bruxelles Capitale in 1990. In 2000, Marc Vossen took over the general management of Nostalgie Belgium and then of Nostalgie and NRJ in 2011. A visionary, ambitious and creative leader, he guides NGroup, which brings together the Nostalgie, NRJ, Chérie and Nostalgie+ brands. Under his leadership, and thanks to talented teams, Nostalgie became, in May 2018, the most listened-to radio station in the Walloon-Brussels Federation and Nostalgie and NRJ, the only media brands present in the South and North of the country. Aware of the responsibility of the media in the state of the world, he seeks to ensure that the company he guides, which reaches 1,000,000 listeners every day, works for a fairer, more united and more constructive world and ensures that it participates in a committed economy that puts humans back in tune with nature.  

     

    "As a radio creator in Belgium since 1980 (Contact, FM Le Soir, Nostalgie, Chérie, Bruxelles Capitale), I live my dreams. When I was 8 years old, I dreamed of being a radio broadcaster. When I was 10, I dreamt of playing in pirate films. At 20, I mixed the two: being a pirate radio host! Since then, I have been running media where I have always wanted to transmit positive vibes. Today, I guide NGroup (Nostalgie, Nostalgie +, NRJ, Chérie) and these positive vibes have led me to implement constructive journalism, participative leadership within the company and its CO2 neutrality. And the success is there! Today, my role is to give more meaning and joy to our dreams, projects and actions. I am committed to a more positive, constructive and solution-oriented media. I also give conferences and seminars on communication and inspirational leadership in Belgium and France. I see myself as one of those leaders, dreamers and optimists, serving rather than empowering not only listeners, shareholders, team members, customers, but also the planet, the whole community, Life".

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Frija Leunens (AG Insurance)

Moderator: 20.10.21
Frija Leunens (AG Insurance)
  • Frija Leunens (AG Insurance)

    A life time career in financial banking and insurance companies. 

    Experience in financial services in retail, commercial banking, and corporate. Internal and external communication. Branding and sponsoring.

    2013 : AG Insurance: Sponsoringand corporate Brand Manager 

    Challenge : change a white label into a real brand, and create governance in sponsoring portfolio

     

    2018 : AG Insurance : Head of Brand activation and verbal identity

    Challenge : create a distinctive verbal brand identity with the use software technology 

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Krist Pauwels (Choco)

20.10.21
Krist Pauwels (Choco)
  • Krist Pauwels (Choco)

    Krist Pauwels is a communication strategist and author. 20 years ago, together with his partners, he set up the first cooperative communication agency, Choco, where he is still an active partner today. With his agency, he has worked (and still works) on numerous campaigns for brands and governments, always from a people-oriented vision. With his first book 'De Menseneconomie' (The Human Economy), Pauwels introduced his CEO model in 2011, which symbolises a new people-oriented and value-driven vision of communication and enterprise. That message is more relevant today than ever. The brand that sees communication as a means to build a strong relationship with customer and employee will increasingly become a magnet on the market," he said. After The Human Economy, he published five other books on various themes, but always with the same starting point. For ten years, he was a lecturer in communication at the Thomas Moore University College in Mechelen. And with befriended entrepreneurs, he founded 'Organisation of The Future' in 2017, a platform that connects people and brands based on the principles of connecting leadership.



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Dries Moens (ConsolID)

20.10.21
Dries Moens (ConsolID)
  • Dries Moens (ConsolID)

    Dries Moens is the Co-Founder & Upcycling Ambassador of IWAS and provides financial assistance to many transitioning companies through ConsolID. He also is the CFO of the RXW Group/Eytelia. 

     

    Thanks to its many masters in Applied Economics (KUL), Business Administration (Cornell University, NY), Corporate Restructuring (EHSAL Brussel), Financial Economics (KUL) and his work in many businesses and sectors, Dries has acquired a lot of experience in real estate, economics and management.

     

    IWAS is an upcycling platform and reprocesses waste into useful objects we can use. IWAS trains local, unemployed communities to create products, creates economic incentives to ensure sustainability and breaks the cycle of poverty and trash by building a brighter, greener future. 

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Partners

AG Insurance

Fairtrade Belgium

  • www.fairtradebelgium.be
  • Fairtrade Belgium

    (change trade, change lives): Fairtrade focuses on providing a system that allows international trade to evolve towards greater justice, respect and equity. The Fairtrade system puts all stakeholders on an equal footing: networked producers, industry, business, citizens and consumers, public authorities and civil society. All have the power to change the reality of today's trade. If one of Fairtrade's first missions is to open the market to certified producers, it is equally incumbent on it to build bridges between them, to raise their awareness of the issues related to fair trade, which are nowadays inseparable from the United Nations Sustainable Development Goals (SDGs).

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NRJ Belgium

More Information

USEFUL INFORMATION


It's a date!


Digital Week: 18, 20, 21 October 2021 : 9-10AM
Gathering Day : 21 October 2021
Location: White Cinema, Dockx Brussels


** Please notice that a Covid Safe Ticket will be required to participate in our live conference.

Information on public transportation:

Tram: 3 7 Docks Bruxsel
Bus: 47 57 Van Praet 58 Docks Bruxsel
Train: Schaerbeek Trainstation + 10 min (walking) / Northstation.
Waterbus: in front of Docks Brussels

Fees:

PUB Member:

Digital - Free: grants you access to all digital content of Orbit by PUB (from 18.10.21 to 21.10.21)

Digital & Live Conference - 75€: grants you access to all digital content of Orbit by PUB (from 18.10.21 to 21.10.21) and access to the live conference on October 21st.


Not yet a PUB Member:

All in - 299,00€: grants you access to all digital content of Orbit by PUB (from 18.10.21 to 21.10.21) and and access to the live conference on October 21st + one year of free subscription to PUB Magazine and its platforms (pub.be, PUBNews, PUB on Saturday). Contact Bart Brusseleers on his email address for more information: bart.brusseleers@pub.be .

CONTACT :

General information: laetitia.fervaille@pub.be

Partnership & publicity Information, Thierry Magerman: thierry@customregie.be


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