Skip to main content

18, 19, 20 October 2021: Digital Week - round tables

21 October 2021: Live Conference


In 2018, PUB launched Orbit, its first conference dedicated to sustainability in the communication and marketing industry. The following year we approached the theme Change on its every aspect. In 2020 PUB put Transparency at the core of the conference. And after a year full of challenges, lockdowns and transformations we decided to make Human First the centre of our fourth edition

There is no sustainability without humanity. How we can go further, how we can do better? As a professional media we are committed to understand with you – advertisers, agencies, media, marketers, students and education specialists – on how to make some approach, behaviour and attitude changes. 

Like last year this edition is going to be different… in a good way. One week, 3 digital days with very interesting live streaming round tables (1 in French, 1 in Dutch, followed each day by Q&A sessions) animated by some familiar faces and a big finale with a live conference day where our experts will share with you their experiences, initiatives and cases stories. 

Join us online on the 18th, 19th, 20th October 2021 and in person on the 21st to close the week with a lot of good tips and surprises.  Life’s going back to normal, so are we!

 

This event is powered by

 


 with the support of Ikea, NRJ Group and Fairtrade Belgium

Details

Start: 18 October 2021
00:00
End: 21 October 2021
21:00
PUB

Online event

Conference Speakers

More speakers will be announced soon

Isabel Verstraete

The Care Principles
Isabel Verstraete
  • Isabel Verstraete

    Isabel Verstraete began her career in advertising and marketing, working in France, the Netherlands and her native Belgium. She worked both on the corporate  and on the advertising agencies sides.

    Her biggest motivation in her work has always been to help brands stay relevant.

    In 2011, she founded her own strategy consultancy agency and developed the i-scan: a repositioning methodology successfully applied to dozens of companies from SMEs to multinationals.

    During the first lockdown, she started working on The C A R E Principles. A new vision and methodology on how future-proof companies should inject care into everything they do. The book: 'Does your brand care?' was published in March 2021 by Lannoo Campus.

    The web platform The Care Principles aims to become a platform of strategic inspiration and education with a focus on 'positive change'. The web platform provides inspiration through, among other things, a video podcast in which Isabel hosts business talks with companies that show that caring for something or someone can lead to great business successes.

    A Care Scan has since been developed as an easy-to-use online tool that gives companies a clear and accurate indication of how well they score on the C A R E Principles.

    As a keynote speaker and business mentor, Isabel helps companies understand how to prepare for a sustainable and successful future.

    Since 2019, she is also the chairwoman of FAM: the Female Association of Marketing, a hub within the Belgian Marketing Association.



    Read more

Jonathan Kubben

Mom I'm Fine
Jonathan Kubben
  • Jonathan Kubben

    Passionate about experiences, Jonathan constantly seeks adventure. From living with indigenous people in Amazonia, to climbing a 6000 meter high mountain, or working as a miner in Bolivia, this Instagram influencer shares his stories and explains how he overcame the obstacles he had to face to create his inspiring concept.In 2019 Jonathan decided to create an international agency of influencers, where he leads and directs campaigns for brands, events and governments.As an international digital marketing specialist, Jonathan explains how influencer marketing works by giving conferences around the world.MOM I’M FINE®is a movement based on 2 main values: «DARING AND CARING»

    Read more

Benoît Vancauwenberghe

20Something
Benoît Vancauwenberghe
  • Benoît Vancauwenberghe

    Founder and creative director of Brussels-based agency 20Something, Benoit is also a TV and Radio presenter. A versatile and relentless creative being, Benoit is a blazing fire of ideas and insights, and one of the few specialists in the newer generations.

    Read more

Piet Colruyt

Impact House
Piet Colruyt
  • Piet Colruyt

    A personal growth training in his family company Colruyt and the book ‘How to Change the World?’ of David Bornstein were key milestones in the life and career of Piet Colruyt. He realized he could and wanted to put his background and experience at the service of social entrepreneurs who combined the best of both worlds: a healthy business model and societal impact. Apart from an entrepreneur, Piet is foremost the impact investor who fully believes you really can reconcile the three P’s: people, planet and profit.



    The Impact House is a dynamic hub dedicated to changemakers, people eager to tackle pressing social and environmental challenges through entrepreneurship. It’s a meeting point for everyone who dares to question the status quo and pursues a durable societal impact.

    The Impact House is built on the conviction that the biggest societal impact can be created when non-profit and for-profit strengthen each other. The time has come to leave behind the traditional distinction between social and economic. We should evolve to a model where these worlds reach out with the common goal to shape a better future.  We believe business should be a force for positive social and environmental innovation. If we work together on all levels and think long term, we can achieve sustainable impact.

    In the Impact House social entrepreneurs, supporting organizations, impact investors, inclusive corporates and civil society come together. It’s a place where people are inspired, new collaborations grow and innovative solutions are co-created. It’s a small but ambitious co-working, meeting and event space with positive societal impact at its core.

    Read more

Britt Buseyne

@sustainabrittly / Journalist
Britt Buseyne
  • Britt Buseyne

    Britt is a freelance journalist, content and podcast maker on sustainable entrepreneurship. Every two weeks in her podcast Sustainababbels, she talks to impact entrepreneurs about their challenges, solutions and vision for the future. Last year, Sustainababbels was among the top 20 Belgian podcasts on entrepreneurship. On her Instagram account @sustainabrittly she shares the episodes with more than 2800 followers. As a freelance journalist, Britt also writes about sustainable business, including a weekly news column in Trends Magazine.

    Read more

Digital Week Speakers

Each day from Monday 18 October to Wednesday 20 October 2021, PUB will host round tables (one in French, one in Dutch). 


More Speakers will be announced soon.

Anne-Clotilde Picot (Ikea)

Moderator - 18.10.21
Anne-Clotilde Picot (Ikea)
  • Anne-Clotilde Picot (Ikea)

    For Anne-Clotilde Picot, business development & transformation manager at Ikea, sustainability is all about seeing things as they are " with all their beauty but also their imperfection. To be fully transparent, we must abandon the idea that we are the best at what we do. We must dare to accept this vulnerability."

    Read more

Douchka Van Olphen (Fairtrade)

Douchka Van Olphen (Fairtrade)
  • Douchka Van Olphen (Fairtrade)

    Since 4 years, Douchka is the Communication & Mobilisation Manager of Faitrade Belgium. She also has the pleasure of sharing her knowledge with the students of "Haute Ecole de la Province de Namur" as Social Marketing teacher.  For the last 11 years, Douchka is evolving in the associative sector. Before Fairtrade Belgium, she was Communication Responsible @Oxfam and Communication Director @IEW. 

    She studied Political Sciences (International Politics) but Douchka owes her marketing et communication experience to her multiple years in advertising agencies after her studies. 

    Néerlandaise d’origine et née en France, Douchka est une passionnée de littérature. Elle est en outre autrice de deux romans parus aux éditions Academia et d’un « Opuscule » (nouvelle) paru aux éditions Lamiroy. Douchka a également la chance d’être membre du comité de lecture de la maison d’édition Tetras Lyre

    Read more

Lisa Von Beust (Auxipress)

18.10.21
Lisa Von Beust (Auxipress)
  • Lisa Von Beust (Auxipress)

    After a Business master at KUL, Lisa started her career at Auxipress as Media & Data Analyst. Passionated by marketing & communication, she joined the department in 2019 right before she took its lead. Now Marketing & Communication Manager, Lisa is putting her energy to develop Auxipress reputation on the market in order to help companies develop their brands power thanks to a mix of human expertise and data & media analysis. 

    Read more

Liesbeth Dillen (YINUNITED)

Moderator: 18.10.21
Liesbeth Dillen (YINUNITED)
  • Liesbeth Dillen (YINUNITED)


    From helping IKEA grow globally for 20+ years, training as IKEA country-CEO, to creating her
    Own leadership company SHE works with wo-men, Liesbeth has a track record of pioneering
    female-led strategies ahead of their time. At IKEA she launched strategies for
    female customer centricity already in 2001. Her focus is business with a People and Planet Positive thinking.

    She’s an inspirational keynote speaker, leadership and business coach.
    She’s put her strong vision and expertise to work for international giants including Disney, Danone, Red Cross, IKEA, Rio Tinto, Astra Zeneca.

    Recently she launched YIN United with Emily Rammant to spark getting better at innovating in daily reality and being inclusive, putting human first.
    With a focus on the marketing and communication industry you’ll see among their clients Creative Belgium, IKEA, Voka, Flanders DC, VRT, Famous Grey, Altavia Act, Dallas Antwerp, Boondoggle, Hoet-Hoet, LDV and more.


    Read more

Catherine Castille (Bonka Circus)

Catherine Castille (Bonka Circus)
  • Catherine Castille (Bonka Circus)

    Catherine Castille is managing director of Bonka Circus, a purpose driven communication agency working for positive changemakers in the profit and non profit sector.

    With strategically clever ideas Bonka Circus generates behavioural change to accelerate positive change. 

    Catherine has a proven track record in media and communication in different positions always with a focus on people and sustainability.

     

    Read more

Tine Ryssaert (Danone)

18.10.21
Tine Ryssaert (Danone)

Christophe Koninckx (Springtime)

Moderator: 19.10.21
Christophe Koninckx (Springtime)
  • Christophe Koninckx (Springtime)

    With a Master in media & information, Christophe has been involved in the communication of projects related to sustainable development since the early 2000s. Contributing to a sustainable planet has become a priority for him, since the birth of his four children.

     

    The food and mobility sectors are his favorite fields, to which are added energy and waste treatment, in the logic of transition and economy of sharing, functionality and circularity.

     

    CEO of Springtime, Christophe is founder and partner of the European network of sustainable communication agencies, "Do not smile". He is also co-founder and organizer of the Entrepreneurship & Transition event.

    Read more

Fred Dorsimont (Behaven)

19.10.21
Fred Dorsimont (Behaven)

Hervé De Clerck (AdForum)

19.10.21
Hervé De Clerck (AdForum)
  • Hervé De Clerck (AdForum)

    Hervé’s title is Dream Leader of ACT Responsible, a non profit initiative whose aim is to Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development.

    He is also founder of Maydream, the company producing AdForum.com, one of the world's most visited advertising resource where brands meet agencies, and Epica awards, the global creative prize judged by journalists.

    He is Vice President of IAA- International Advertising Association.

    Hervé is an experienced  marketing and advertising practicioner with experiences as CEO of Advertiser, Research, Agency and Media companies. 

    Hervé, French, graduated from ISC in Paris and Harvard Business School, Boston.

     

    (Very short)

    Hervé is the Dream Leader of ACT Responsible, an Association foused on Advertising Responsibility.

    He is also the founder of AdForum.com where brands meet agencies, and Epica, the global creative prize judged by journalists. He is Vice President of IAA- International Advertising Association.

    Hervé has spent his career in Advertiser, Research, Agency and Media companies. 

    Read more

Thierry Cattoir (Remarkable)

Moderator: 19.10.21
Thierry Cattoir (Remarkable)
  • Thierry Cattoir (Remarkable)

    Thierry Cattoir, Branding Architect, trademark and design attorney, honorary judge in commercial affairs and founder of Remarkable Europe, a consulting agency that has been active in Brand Strategy, Development, Change, and Protection for over thirty years.

    With Remarkable he was at the forefront of the most important brand changes in Belgium (Arvesta, Belfius, Fluxys, KBC, Lotus, Unizo, Umicore and many others).

    Thierry studied Applied Economic Sciences, has an MBA in Marketing at Vlerick Management School and a Manama in Export Management at EHSAL.

    As Master Marketer and former president of STIMA (25 years active board member) he also gives guest lectures and is the founder of the Vlerick Brand Management Center.

    Publications: ‘The Core Brand’ (2004) and ‘Brand Change’(2020).

    Read more

Laurine Poortmans (TooGoodToGo)

19.10.21
Laurine Poortmans (TooGoodToGo)
  • Laurine Poortmans (TooGoodToGo)

    Laurine Poortmans is PR Specialist bij Too Good To Go België. Ze heeft 8 jaar ervaring in public relations. 

    Voordat ze bij Too Good To Go aan de slag was, werkte ze als persmedewerker in de muziekindustrie. 

    Read more

Wim Vermeulen (Bubka)

19.10.21
Wim Vermeulen (Bubka)
  • Wim Vermeulen (Bubka)

    Wim is the Director of Strategy and Sustainability at Bubka. He has a strong background both in the digital and traditional advertising industry. The creative agencies he worked at, the startups he was involved in and the international digital agencies he headed give him solid experience in Digital Transformation and Brand Innovation.

     

    He is a Lecturer at the Solvay Business School and an international keynote speaker.

     

    He is also a master in both Political and Communication Science and studied management and marketing strategy at Cambridge and Oxford University. Recently he studied Corporate Sustainability at the London Business School.


    Marketing for the Mad (Wo)Men of Tomorrow is his first book. His second book, De Duurzame Belg, was published in September 2020. The world premiere of his documentary 'The Decade of Action' took place in December 2020. 

    Read more

Nathalie Erdmanis (AG Insurance)

Moderator: 20.10.21
Nathalie Erdmanis (AG Insurance)
  • Nathalie Erdmanis (AG Insurance)

    « Nathalie has a strong experience in Marketing, Communication, Branding, Reputation, and Sustainability. 

    She has been working in different sectors (FMCG, Insurance, Telco, Airlines) and mainly for A-brands: Danone, Spa Waters, McDonald’s, Orange, Brussels Airlines… 

    Today she is working at AG Insurance, as Director of Sustainability and as Director of Strategic Marketing, Branding & Data Insights Analytics.

    She is active as member in different Strategic Boards, and jury member in key marketing & advertising associations.”

    Read more

Olivier Simonis (Qualifio)

Olivier Simonis (Qualifio)
  • Olivier Simonis (Qualifio)

    "Olivier Simonis is the co-founder of Qualifio, one of the most innovative Belgian MarTech SaaS companies. Specialised in interactive marketing and data collection, Qualifio is based in Louvain-la-Neuve, with offices in Paris, Madrid and Amsterdam. Olivier has also co-founded 87seconds, a leading video agency, and is a business angel for various other companies including Javry and Smartbeam.

    Before founding Qualifio, Olivier worked in the media sector for Rossel and in the world of consulting for PwC."

    Read more

Marc Vossen (NGroup)

20.10.21
Marc Vossen (NGroup)
  • Marc Vossen (NGroup)

    Passionné de radio depuis l’âge de 8 ans, Marc Vossen a intensément participé au développement de la radio en Belgique depuis l’apparition des radios libres en 1978 notamment à Louvain-la-Neuve.  Sa carrière professionnelle, il l’a débutée à Radio Contact en 1980, puis, après avoir travaillé à Radio Monte-Carlo, FM Le Soir et SIS, il fait naître Nostalgie et Chérie Fm en Communauté française avant de rejoindre la RTBF pour y créer Bruxelles Capitale en 1990. En 2000, Marc Vossen reprend la direction générale de Nostalgie Belgique puis celle de Nostalgie et NRJ en 2011. Leader visionnaire, ambitieux et créatif, il guide NGroup qui rassemble les marques Nostalgie, NRJ, Chérie et Nostalgie+. Sous son impulsion, et grâce à des équipes talentueuses, Nostalgie devient, en mai 2018, la radio la plus écoutée en Fédération Wallonie Bruxelles et Nostalgie et NRJ, les seules marques médias présentes au Sud et au Nord du pays. Conscient de la responsabilité des médias dans l’état du monde, il cherche à faire en sorte que l’entreprise qu’il guide et qui touche chaque jour 1.000.000 d’auditeurs.trices oeuvre pour un monde plus juste, solidaire et constructif et veille à participer à une économie engagée qui remet l’humain en phase avec la nature.  

    « Créateur de radios en Belgique depuis 1980 (Contact, FM Le Soir, Nostalgie, Chérie, Bruxelles Capitale), je vis mes rêves. A 8 ans, je rêvais de faire de la radio. À 10 ans, je rêvais de jouer dans des films de pirates. A 20 ans, j'ai mixé les deux: être animateur dans une radio pirate! Depuis, je dirige des médias où j'ai toujours voulu transmettre des ondes positives. Aujourd'hui, je guide NGroup (Nostalgie, Nostalgie +, NRJ, Chérie) et ces ondes positives m'ont conduit à mettre en œuvre un journalisme constructif, un leadership participatif au sein de l’entreprise et sa neutralité CO2. Et le succès est au «rendez-vous»! Aujourd'hui, mon rôle est de donner plus de sens et de joie à nos rêves, projets et actions. Je m’engage pour des médias plus positifs, constructifs et orientés solutions. Je donne également des conférences et des séminaires sur la communication et sur le leadership inspirant en Belgique et en France. Je me considère comme l'un de ces leaders, rêveurs et optimistes, au service plutôt qu’au pouvoir, non seulement des auditeurs, des actionnaires, des équipiers , des clients, mais aussi la planète, de la communauté entière, de la Vie»

     

     

    Read more

Frija Leunens (AG Insurance)

Moderator: 20.10.21
Frija Leunens (AG Insurance)
  • Frija Leunens (AG Insurance)

    A life time career in financial banking and insurance companies. 

    Experience in financial services in retail, commercial banking, and corporate. Internal and external communication. Branding and sponsoring.

    2013 : AG Insurance: Sponsoringand corporate Brand Manager 

    Challenge : change a white label into a real brand, and create governance in sponsoring portfolio

     

    2018 : AG Insurance : Head of Brand activation and verbal identity

    Challenge : create a distinctive verbal brand identity with the use software technology 

    Read more

Krist Pauwels (Choco)

20.10.21
Krist Pauwels (Choco)
  • Krist Pauwels (Choco)

    Krist Pauwels is a communication strategist and author. 20 years ago, together with his partners, he set up the first cooperative communication agency, Choco, where he is still an active partner today. With his agency, he has worked (and still works) on numerous campaigns for brands and governments, always from a people-oriented vision. With his first book 'De Menseneconomie' (The Human Economy), Pauwels introduced his CEO model in 2011, which symbolises a new people-oriented and value-driven vision of communication and enterprise. That message is more relevant today than ever. The brand that sees communication as a means to build a strong relationship with customer and employee will increasingly become a magnet on the market," he said. After The Human Economy, he published five other books on various themes, but always with the same starting point. For ten years, he was a lecturer in communication at the Thomas Moore University College in Mechelen. And with befriended entrepreneurs, he founded 'Organisation of The Future' in 2017, a platform that connects people and brands based on the principles of connecting leadership.


    Translated with www.DeepL.com/Translator (free version)

    Read more

Partners

AG Insurance

Fairtrade Belgium

  • www.fairtradebelgium.be
  • Fairtrade Belgium

    (change trade, change lives): Fairtrade focuses on providing a system that allows international trade to evolve towards greater justice, respect and equity. The Fairtrade system puts all stakeholders on an equal footing: networked producers, industry, business, citizens and consumers, public authorities and civil society. All have the power to change the reality of today's trade. If one of Fairtrade's first missions is to open the market to certified producers, it is equally incumbent on it to build bridges between them, to raise their awareness of the issues related to fair trade, which are nowadays inseparable from the United Nations Sustainable Development Goals (SDGs).

    Read more

NRJ Belgium

More Information

USEFUL INFORMATION


It's a date!


Digital Week: 18, 20, 21 October 2021 : 9-10AM
Gathering Day : 21 October 2021
Location: TBA

Information on public transportation:

TBA

Fees:

PUB Member:

Digital - Free: grants you access to all the digital content of Orbit by PUB (from 18.10.21 to 21.10.21)

Digital & Live Conference - 75€: grants you access to all the digital content of Orbit by PUB (from 18.10.21 to 21.10.21) and a live access to the conference on October 21st.


Non Subscriber:

All in - 299,00€: grants you access to all the digital content of Orbit by PUB (from 18.10.21 to 21.10.21) and a live access to the conference on October 21st + one year free subscription to PUB Magazine and its platforms (pub.be, PUBNews, PUB on Saturday).


***If you're not a PUB Member yet and wish to join us feel free to contact Bart Brusseleers on his email address: bart.brusseleers@pub.be .

CONTACT :

General information: laetitia.fervaille@pub.be

Partnership & publicity Information, Thierry Magerman: thierry@customregie.be


Detected timezone