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24 October 2019


Change is now !

In 2018 PUB launched Orbit, its first conference dedicated to sustainable development in the communication and marketing industry. And we are doing it again on this 24th of October 2019 ! Sustainability is a deep and endless subject, full of great and first-class experts.

This year we will devote this edition to the theme: Change is now ! Everywhere accross Europe, young generations are trying to raise awareness and reach out to the political world and the entire society. Who is actually hearing them out?! It is true that changing our habits is challenging and difficult. Yet, we owe us to do it. Now. Questions on sustainability in the communication and advertising sectors, based on the SDG's (Sustainable Development Goals) are important to be answered to.

As a professional media we are committed to understand with you, advertisers, agencies, media, marketeers, and education specialists, on how to make some approach, behavior and attitude changes. We can’t keep denying the obvious: change must come from us, from you.

This year’s theme « Change » will be debated by several professionals and activists actors, who demonstrate a real legitimacy to testify about sustainability.

The afternoon will conclude by an international award ceremony, with which PUB will be associated: the Care Awards. Ten years ago, this prize was created by The European Association of Communications Agencies and Act Responsible. This will be the opportunity to present you international ads and campaigns dedicated to people and their environment.
>>> More information on the care awards


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Start: 24 October 2019
End: 24 October 2019

Avenue Ariane 5, Arianelaan 5, Woluwe-Saint-Lambert, Sint-Lambrechts-Woluwe, Belgique, België

Avenue Ariane, Arianelaan 5
1200 Woluwe-Saint-Lambert/Sint-Lambrechts-Woluwe Brussel


Olivier Corneille (BE)

Instructor at the Faculty of Psychology
  • Olivier Corneille (BE)

    Olivier Corneille is Full Professor at the Catholic University of Louvain, where he is teaching courses on Methods, Social Influence, and behavioral change. He obtained his degree in Psychology at the Catholic University of Louvain in 1997. His post-doctoral training, as a Fellow of the National Fund for Scientific Research (FNRS), involved post-doctoral research stays at the University of Berkeley and at the University of Boulder. His research is centering on Experimental and Social Psychology. Olivier Corneillehas served as Associate Editor for Social Cognition and Social Psychology and Personality Sciences and chaired the Psychological Sciences Research Institute (IPSY) of the Catholic University of Louvain between 2012 and 2015.

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Willem Van Der Schoot (NL)

CEO Havas Lemz
Havas Lemz
  • Willem Van Der Schoot (NL)

    With almost 30 years of experience in creative agencies and on client side, Wilem is determined to use creativity in a meaningful way. After leaving FHV BBDO in his position as CEO, he joined Lemz in Amsterdam in 2009, typically at the switchpoint from start up to scale up.

    With his colleagues at Lemz he took on a journey to become the most meaningful agency around. After the global success of Sweetie for Terre des Hommes, it seemed that the dream to one day win the Nobel Prize with a client was not so absurd any longer. From then on the goal was not only to have maximum impact through the work, but also to inspire other creatives to use their talents for good.

    Under Willem’s leadership Lemz joined Havas as this is the network that has explicitly chosen ‘to make a meaningful difference for brands, businesses and people’. It has been a great fit since, leading to new levels of impact. For instance working side by side with Justdiggit and a coalition of commercial partners in a restless drive to regreen the planet.

    In his talks Willem likes to inspire people to follow the same path. It is great fun and very rewarding to help companies in finding ways to be profitable and to actively contribute to a better world at the same time. The more people dare to make sense and to let go of the nonsense, the more impact the creative industry will have, the better off we all are.

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Catherine Berthillier (FR)

CEO Shamengo
  • Catherine Berthillier (FR)
    Great TV reporter and director for the main reportage and documentary programs of France 2, France 3, France 5 and Arte, Catherine Berthillier denounces for more than twenty years, through her investigative investigations, those who destroy the world. In 2011, she decided to put her skills at the service of those who are building the world of tomorrow and launched the Shamengo platform, a community that brings together the best in green, social and digital innovation on the planet. Her next challenge? To build a Villa Shamengo that will bring together, under the same roof, some of the most exceptional innovative solutions on the planet. This house-school-laboratory aims to promote a new way of life based on 4 values: taking care of oneself, creating ethically, preserving the planet and committing oneself to others. This world premiere is being hosted in Bordeaux and the construction of the eco-designed building will start in June 2019 through a participatory project.
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David Favest (BE)

Director B2B
  • David Favest (BE)
    David Favest, born in ’73 in Brussels, is the Director Business to Business and member of the Board of Touring Royal Club of Belgium. Before, David held several local and international executive positions in Marketing and Sales in the Automotive Industry, for several OEM’s (DaimlerChrysler, FCA and Kia) and in Public Transportation (STIB, UITP). David speaks fluently multiple languages, is passionate about networking, mobility and management concepts, and has been awarded Trends tendance - Marketer of the Year 2017 and Advertiser of the Year 2018.
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Adelaïde Charlier (BE)

Youth For Climate
Adelaïde Charlier (BE)
  • Adelaïde Charlier (BE)

    Adelaide Charlier is one of the spokespersons for Youth for Climate, but the young woman from Namur has also become the voice of a whole generation: the children whose future must be ensured. Climate activist, the seventeen years old express the same urgency as Orbit. Extreme measures must be taken and change needs to be now !

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Mia Lammens (BE)

Researcher and policy officer
Toerisme Vlaanderen
  • Mia Lammens (BE)

    Reclame en toerisme, gaat dat samen? Ja, als het van Mia Lammens afhangt. En dat zal ze toelichten tijdens Orbit by PUB op 24 oktober 2019. 

    Mia Lammens is onderzoeker en beleidsmedewerker bij Toerisme Vlaanderen. Na haar studies geografie volgde ze nog een opleiding ruimtelijke planning. Ze kwam bij Toerisme Vlaanderen terecht als adviseur ruimtelijke planning en milieu. De impact van toerisme op een plek en hoe deze door toerisme kan veranderen vormt het uitgangspunt in deze job. Doorheen de jaren kwam de klemtoon meer en meer te liggen op het duurzaam ontwikkelen van toerisme. Het laatste jaar werkte ze ook mee aan de opmaak van het nieuwe toekomstbeeld voor toerisme.

    Toerisme Vlaanderen streeft naar een kwalitatief, duurzaam toeristisch beleid waardoor Vlaanderen zich kan profileren als een florerende bestemming. Toerisme Vlaanderen draagt zijn steentje bij door toeristische activiteiten te verduurzamen, kennis te verzamelen, steun te bieden en tools aan te reiken.

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Isabel Kurata (FR)

Co-Founder of ACT Responsible
ACT Responsible
  • Isabel Kurata (FR)

    Sophie Guerinet and Isa Kurata are sisters. 18 years ago, while living on different continents, one in London and the other in NYC, they launched with the team, ACT (Advertising Community Together) in the aftermath of 9/11. The idea was to offer a way for the advertising industry to express solidarity with the victims. 

    Both convinced by the power of advertising creativity to address social and environmental issues, they embarked on a journey promoting the best of advertising and communication, raising awareness in the industry, and uniting key players around responsible communication. 

    They've created bridges between NGO’s and agencies, medias and institutions, and a unique meeting point where the entire communications field can showcase how it's playing its part and taking its responsibility to build a better world.

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Caroline Vermeersch (BE)

CEO The Lemon Spoon
The Lemon Spoon
  • Caroline Vermeersch (BE)

    Caroline, 29, is from Brussels. Her ecological awareness came suddenly when she was living in Barcelona for 3 years. She had collected a lot of clothes... You can't blame her, she was suffering from an acute shopping adiction. You know what she means, right ? It was the discovery of Deliciously Ella's book that shakes her and made her change her eating habits (tapas for 3 years, it's not really possible if you want to come back by plane and not by cargo).

    She then decided to share her passion for healthy food on Instagram. One thing led to another, she realized that one cannot go without the other. When you decide to respect your body, you experience a return to your roots, which also consists in becoming more respectful of the people and nature around you. She therefore decides to gradually change her whole way of consuming, and not just her diet. It has therefore moved from Tapas-Zara-Sangria to a more Slow-Vintage lifestyle without sulphites. Discovering the many eco-responsible alternatives that exist, she set out to share them with the world by creating the Lemon Spoon platform.

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Hugo De Almeida (P)

CEO SB Oceans
SB Oceans
Hugo De Almeida (P)
  • Hugo De Almeida (P)

    Over 20 years of Marketing and Business Management experience across several business Sectors and Brands throughout Europe.

    Hugo has a unique understanding of the markets and consumers based on the experience of working in companies and agencies from different business sectors: health & wellness, beauty, automotive, insurance, real estate, retail, entertainment and sustainability

    In the last years, his passion for the Oceans allied to his experience contributed to the creation of the new Sustainable Brands Global Project: SB Oceans - a global platform for a Sustainable Ocean!

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Jacques van den Biggelaar (BE)

Journalist @RTL TVI Belgium
Jacques van den Biggelaar (BE)
  • Jacques van den Biggelaar (BE)
    Jacques van den Biggelaar was born on the day when men presented the first vehicle designed to visit Mars in April 1960. Since then, he has never ceased to be interested in the craziest inventions, the most improbable technologies and the most frapadingual projects.
    This graduate of the School of Journalism in Leuven is passionate about Earth and its people. For 34 years, he has been telling the little stories of this planet to the viewers of the Belgian channel RTL tvi. He is also the proud father of four children.

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Act Responsible

  • Act Responsible

    The European Association of Communications Agencies and ACT Responsible conceived this creative award in 2009 in a bid to highlight the advertising industry’s specific contribution to society by awarding the most successful creative social & environmental campaigns. The Care Awards focuses on specific subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues. The specificity of the Care Awards is its jury chaired by a member of the European Parlement and composed of NGO & Institutions Communications directors, Creative Directors, and CSR Expert.

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Fairtrade Belgium

  • Fairtrade Belgium

    (change trade, change lives): Fairtrade focuses on providing a system that allows international trade to evolve towards greater justice, respect and equity. The Fairtrade system puts all stakeholders on an equal footing: networked producers, industry, business, citizens and consumers, public authorities and civil society. All have the power to change the reality of today's trade. If one of Fairtrade's first missions is to open the market to certified producers, it is equally incumbent on it to build bridges between them, to raise their awareness of the issues related to fair trade, which are nowadays inseparable from the United Nations Sustainable Development Goals (SDGs).

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  • Ngroup

    Owner of Nostalgie, NRJ, NRJ HITS TV, Chérie, Ngroup is devoted to his teams and environment by defending some great principles: sharing and maintaining bounds through a caring and tied team, considering others and the environment with kindness, allowing everyone to grow their own way, avoiding greenwashing and being honest about their actions, messages and relationships, and daring to do more by innovating and using creativity.

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BAM " Belgian Association of Marketing "

  • BAM " Belgian Association of Marketing "

    BAM, The Belgian Association of Marketing, is the biggest marketing association of Belgium. BAM is an open community assembling the people, initiatives and expertises of STIMA, BDMA and IAB Belgium in order to create a new platform for contacts and unique exchanges. That’s why BAM is the place where marketeers can meet and exchange the latest information in the marketing domain. 

    The very numerous activities we are offering, such as “ Le congrés”, workshops, study trips and discounts, allow you to exchange, be advised and share your experiences. At BAM you will be sharing your knowledge and inspirating others and be inspirated yourself. 

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    We are passionate about retail and proud to have been leading brands and businesses to success since 1986.

    Our unique and powerful approach provides us with in-depth understanding of the Shopper’s behaviour and subconscious purchasing motivations. We are also proud to work with a talented team of trend-watchers, digital strategists, shopper consultants, neuroscience experts, architects, designers, anthropologists, accounts, creative teams & graphic designers.

    This highly skilled and multi-faceted team enables us to deliver the correct solution whatever the retail challenge.

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87 Seconds

  • 87 Seconds
    87seconds is a pan-european creative agency specialised in video content creation, production and distribution. All types of organisations turn to 87seconds to advise them on their video strategy. 87seconds has offices in Brussels, Paris, Lyon, Amsterdam and Madrid, and is part of global digital marketing group Datawords, being able now to deploy content campaigns at global level. 
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It's a date!

Join us at the PUB House, Avenue Ariane 5/Arianelaan 5, B-1200 Bruxelles/Brussel on the 24th of October 2019. The event will start at 2.30PM and will end at 9PM.

Information on public transportation:

From Brussels Central Station : Metro 1 (stop: Roodebeek) and Bus 45 (St Vincent/St Vincentius - Permeke, stop: Ariane)

Bus 45 (St Vincent/Vincentius - Permeke), Bus 79 (Schuman)


PUB Club (for PUB subscribers only***):  299€

Not Suscribers: 360€

** Taxes excluded

*** If you're not already part of our PUB Community and wish to join us, feel free to contact Soumaya Van Bellingen on her email address:



General information:

Philippe Warzee, CEO -

Partnership & publicity Information, Thierry Magerman: